Twelve truths we build from. Things we will not compromise on — a refusal to replicate harm, and a return to what matters. This Philosophy is living. It will grow as we do.

1. Safety is a human right.

You were never meant to earn it, prove it, or survive to deserve it. Safety is the baseline. The beginning. The thing that should have always been there.

2. Dignity is care.

We were not made to only endure. Healing must be met with dignity, beauty, and care.

3. Beauty is not frivolous.

It restores dignity, softens shame and makes healing visible. Beauty held with care, is a quiet revolution.

4. We start with the body.

Not the mind. Not the task. Not the story. The body is the beginning.

5. Softness is strength.

Gentleness is not weakness. It’s power — because it creates safety. It builds things that last.

6. This is not urgent.

If it feels urgent, we slow down. Urgency is the voice of a nervous system under threat. We do not work from that place.

7. Work should never cost your body.

SOMA is not built on burnout. It is built by people who listen to their limits — and are trusted to honour them.

8. Understanding changes everything.

When we understand our trauma responses, we stop blaming ourselves — and we stop fearing them. Clarity calms the system. It gives us something solid to stand on.

9. We move in waves.

Not everything happens at once. Not everything must. Rhythm is allowed.

10. We do not glorify exhaustion.

Tired is not a virtue. We honour our limits. We do not push past them.

11. You do not need to be healed to begin.

Start where you are — mid-story, foggy, undone. SOMA meets you there.

12. We build differently. On purpose.

This isn’t a new brand. It’s a new way. We are not replicating harm. We are making something else.